Ok – so I obviously missed the boat first time round with YouTube’s Search Stories Video Director but this is fun and further emphasises the importance of solid SEO in how you/ your company are perceived (yep – I know mine is pretty poor and am trying to work on it). Fun stuff aside, it provides a useful tool to show clients how they are currently performing in Google and therefore provides the opportunity to demonstrate how certain influential sites/social networks impact on results. Oh, and you have your choice …

Let’s move on from saying we need objectives, benchmarks and KPI’s for social media activity – the reality is we know this has to happen and hopefully, by now, our clients understand this too. We also know that to get to a realistic and actionable benchmark, we should have been measuring the activity we have been running, what’s worked, what hasn’t – what got our audience really excited and what was ignored. The truth is we have the technology to do this (time to get down and dirty with analytics …