Over 1 million UK users already for Google+ and despite not personally having huge social circles that really help demonstrate the correlation on everyday search results, the potential impact is still pretty staggering.  Already by optimizing your profile on Google+, as an individual, your digital footprint can be easily identified by Google. Recommended pages are increasingly visible, tailoring a search that is specific to you. Once those in your circles make the most of their accounts and Sparks are less US focused, then Google becomes less of a search engine …

I’ve been doing some work recently with The Times, helping them out on a feature about the issue of unemployment amongst the over 50’s. I was called upon to offer my expertise on how job seekers can use social networking to help them find work. The feature was based on a number of case studies, two of which I spent the afternoon with, coaching them through the different sites they could use and tactics they could implement. The piece is now live online (behind pay-wall I’m afraid):
http://www.thetimes.co.uk/tto/career/article3039242.ece
http://www.thetimes.co.uk/tto/career/article3039002.ece
It also featured in …

I’m feeling pretty powerful at the moment with a word- of-mouth influencer score of just under 300,000. Actually this figure is ridiculous but it certainly acts as an trigger to start wielding my opinion around on new  ‘have a complaint (rant)’ site Gri.pe.
According to their About Page Gri.pe:  “lets you share public praise or complaints that get sent to the business for response, while being spread by your friends, followers and beyond!” – basically it allows you a very public forum to moan in the hope that you’ll get some …

Will I be using the new Facebook Messages – well of course (but I caveat that with the latter part of my post). To have all social comms centrally held in one place is without doubt very compelling – to be able to send SMS via Facebook could be useful, attaching external docs – yep that’s something I would use considering I’m planning a wedding. I use Facebook more than any other channel to communicate to my core group of friends so I can only see this as a positive …

Horray – now do you believe Twitter is a viable communications channel? Not only do the new developments make Twitter.com more inviting, they open up new opportunities for brands to create a personality for themselves which is not just inferred through the tone of their tweets. It’s the larger icon, the images and video – all housed in one destination. ‘A Facebook feed’ I hear you cry! Yes, there’s no doubt, but what’s interesting is when individuals pull in brand content to the right hand column of the their own …