I was surprised to read blogger Mina Zaher’s piece for The Huffington Post in which she documents her bad experiences with PR’s. This is an example of the basics of PR clearly not being adhered to, and a lack of appreciation of how much this could ultimately destroy an influential relationship, not just for the individual but for the wider agency and brand it is representing. The reason I’m surprised is by now, blogger outreach should no longer be seen as a separate piece of activity that sits outside other …

Ok – so I obviously missed the boat first time round with YouTube’s Search Stories Video Director but this is fun and further emphasises the importance of solid SEO in how you/ your company are perceived (yep – I know mine is pretty poor and am trying to work on it). Fun stuff aside, it provides a useful tool to show clients how they are currently performing in Google and therefore provides the opportunity to demonstrate how certain influential sites/social networks impact on results. Oh, and you have your choice …

I’m not a massive fan of social media releases (SMPR) – I have to be honest. I’ve had them pitched to me a number of times from different news agencies and to date haven’t ever issued a single one. The reps talk the talk; demonstrate the case studies (usually tech/telecomms companies –of course) and then showcase miraculous results leading to stella SEO. It looks good on paper but widespread adoption hasn’t been there because I’m not convinced bloggers want information sent to them in this way. This misunderstanding of how …