On Thursday I was invited by the PRCA to present at one of their morning breakfast briefings on ‘Forward Thinking Brands Experimenting Online’. What a lovely subject area to cover! I have attached the Prezi below but it would probably help by explaining that I centered the deck around: ‘where we are now’ with social media, loyalty vs. commitment (the sales vs. popularity debate) and emerging digital tactics to watch out for. I could have dedicated another hour to content generation and encouraging content creation but perhaps next time…. Thanks …