I’m not a massive fan of social media releases (SMPR) – I have to be honest. I’ve had them pitched to me a number of times from different news agencies and to date haven’t ever issued a single one. The reps talk the talk; demonstrate the case studies (usually tech/telecomms companies –of course) and then showcase miraculous results leading to stella SEO. It looks good on paper but widespread adoption hasn’t been there because I’m not convinced bloggers want information sent to them in this way. This misunderstanding of how …