I’ve been doing some work recently with The Times, helping them out on a feature about the issue of unemployment amongst the over 50’s. I was called upon to offer my expertise on how job seekers can use social networking to help them find work. The feature was based on a number of case studies, two of which I spent the afternoon with, coaching them through the different sites they could use and tactics they could implement. The piece is now live online (behind pay-wall I’m afraid):
http://www.thetimes.co.uk/tto/career/article3039242.ece
http://www.thetimes.co.uk/tto/career/article3039002.ece
It also featured in …

Having been recruiting for various social media roles over the past couple of months I find it incredible the CV is still considered a credible descriptor of a person’s employment history. No more! I refuse to look at these pieces of paper which are crying out for a role in digital comms and yet show no passion for the medium these candidates want to work in day in, day out. No URL’s – nothing, just an email address.  So, to the humble Google search, then LinkedIn…Twitter. Ok obvious but it …

As social media professionals we know; when evaluating the success of an online community, it should all be about the level of engagement and not about the number of ‘Likes’ and/or followers – but the truth is, that rightly or wrongly numbers matter.

This is the first thing clients see when they are searching for a benchmark of success, the first indication of what they would naturally infer as popularity and the first thumbs up of a community that seems to be well run – people have said ‘yes’ …

With 3.2 million UK users and a market value of over $2 billion, LinkedIn is no longer just a fishing pool for recruitment agencies and head-hunters. It is now a viable business networking and resource tools which works most effectively with the more connections you have. So, start connecting and make the most out of all the new functionalities which are available (new apps, group features, plug-ins).
Growing your network
Think about who you may have worked for in the past and who you have everyday contact with. The Outlook toolbar add …