I had an interesting meeting with an experiential/alternative reality agency today who develop group events all based on unique, game playing experiences. These could be bespoke interactive experiences based on treasure/scavenger hunts to fully blown immersive events where the player is not sure who the other participants are and who are part of the game itself. Although I’m pretty sceptical about the number of people who actually participate in these experiences, the amount of PR and buzz that is generated means that the brand/organisation who have commissioned such activity get …