Unless you’re a Coca-Cola of this world, if you want to launch an online community, your user acquisition strategy will be key. No one will accidently stumble across your page, like it and become a lifelong fan.  You need to work, and work hard to get people to commit to you – and even that commitment can be transient if not managed correctly.
The problem is, gone are the days of social media novelty. As consumers, we are now inundated with brands in social media slowly pushing themselves further and further …

Let’s move on from saying we need objectives, benchmarks and KPI’s for social media activity – the reality is we know this has to happen and hopefully, by now, our clients understand this too. We also know that to get to a realistic and actionable benchmark, we should have been measuring the activity we have been running, what’s worked, what hasn’t – what got our audience really excited and what was ignored. The truth is we have the technology to do this (time to get down and dirty with analytics …