So as to not replicate the plethora of blog posts covering social media predictions for 2012, I thought it would be worth listing the ten areas I’d like to see develop within the social media and digital comms industry over the next twelve months. In no particular order….
1. Twitter to be able to offer UK case studies for their advertising packages. To date the offering looks unsophisticated with limited results for brands outside of the entertainment industry
2. Brands to get a lot smarter with integrating their above-the-line and social strategies. What really …