Horray – now do you believe Twitter is a viable communications channel? Not only do the new developments make Twitter.com more inviting, they open up new opportunities for brands to create a personality for themselves which is not just inferred through the tone of their tweets. It’s the larger icon, the images and video – all housed in one destination. ‘A Facebook feed’ I hear you cry! Yes, there’s no doubt, but what’s interesting is when individuals pull in brand content to the right hand column of the their own stream and the impact this can have on building relationships with brands in a more ‘opt in’ engaging way. The advertisers box is being ticked albeit gradually but now there is more functionality to create a better branded experience- to be more creative.

Not to go too overboard, there is still a camp of users who like the simplicity of Twitter.com; who didn’t like even the smallest of change in a ‘who to follow’ function. The question is, do we need yet another ‘destination’ – was Twitter’s simplicity a compliment to the rich experiences we expect to find elsewhere? Also, with currently simplistic ways of tracking/analytics, accountability of activity still poses an issue.

Whatever the initial feedback, Twitter had to change if it was going to tackle the issue of saturated growth – and for new users, the new proposition is far more attractive – surely is a win win situation for users and brands alike.

Check out Twitter‘s intro video below: